Western Lithograph

Western Lithograph
Originally uploaded by colorcritical.

What do you think of when mentioning the term "color"? I have a decent number of samples to suggest the answer will be vastly different for each-others, or is it? Western is going forward with incorporating the world of custom color management. They bring years and years of experience to the table, which has made the transition mostly easy and straight forward. This stuff is'nt really hard, it's really about details and definitions. At the end of our days together Western has taken the ball and has ran with it. Thanks Don and Larry!

American Lithography Sacramento

American Lithography
Originally uploaded by colorcritical.

This week we were in Sacramento at American Lithography. We were integrating GretagMacbeth ProfileMaker Pro color management software. Art Gomez and his team were ready to implement the benefits of an ICC workflow. We profiled their Kodak Approval, HP 5500, and their Xerox iGen Digital Press. We also calibrated and profiled their PrePress displays to D50 g1.8 150 cd/m2. Running a Creo Brisque workflow, we applied profiles to simulate the Approval. We also used custom conversions for Pantone to process by using GMB i1 Share (a freeware application) from a good accurate profile of the Approval we were able to obtain these values for PMS colors used most often.

Jarvis Press - Dallas, Texas

Jarvis Press
Originally uploaded by colorcritical.

This week we are training The Jarvis Press, Inc. on GMB ProfileMaker Pro. Jarvis has been open in Dallas Texas since 1951 and is currently owned by Consolidated Graphics. Jarvis is a quality based full service sheet-fed and 1/2 web-fed press shop dedicated to using quality color management techniques including press profiling for better seperations.Integrating an ICC based workflow will allow Jarvis to better manage the expectations of color conversion from working space to press and proofing. It will also allow for on-display soft-proofing and control over color settings used by clients.

Photo Imaging and Design Expo

PIDE
Originally uploaded by colorcritical.

I will be speaking at the PIDE conference here in San Diego this week and if you have time check it out. Here is the write up:

5:30 PM April 20 Color Communication: An Industry Guide to Color Management

Marc Aguilera
Sponsored by GretagMacbeth
Commercial Product/Industrial/News Track

This dynamic and forthcoming session is for everyone in the digital workflow. We start with the question, how is color defined digitally? It is different for everyone in the digital workflow. The secret is defining your color from the creation to the final result and everywhere in between.