PMA - Las Vegas - Jan 31- Feb2

DIMA 2008
Education Tracks
As part of the PMA 08 International Convention and Trade Show
January 31 – February 2, 2008
Las Vegas Convention Center, South Hall
Las Vegas, Nevada USA

All events take place at the Las Vegas Convention Center, South Hall, unless otherwise noted.

Color Management - Sponsored by IDEAlliance
This intensive track, sponsored by IDEAlliance, will give an advanced level of training throughout the color managed workflow. Photographers, imaging production, publishers and creative professionals will all benefit from this exciting new series of sessions.

D11 - Why Color Management?

D15 - Meeting Today’s Color Expectations

D21 - Capture: Setting Up the Studio to Maximize Color Control

D31 - The Challenge of Camera RAW

D41 - Real World Workflows for Print, Web and Mobile Output

D51 - Foolproof Proofing

D61 - Communicating Color Effectively


D11: Why Color Management?
Conference DIMA
Track Color Management
Abstract : The opening session answers the question "Why Color Management?" by placing color management in the big-picture both creatively and economically. Color management is the critical step photographers can take to ensuring their creative vision is more accurately represented in print, on the web or even when delivered to a cell phone. Publishers have now come to expect photographers to deliver files meeting technical specifications including the embedding of specific color profiles, image resolution, image size and file type. In this session, photographers will hear from a leading publisher about expectations and how they can better satisfy their client's needs and contribute to the overall success of a photo shoot.
Date/Time 1/29/2008 2:00 PM - 3:10 PM
Location Las Vegas Convention Center, South Hall
Room Level 2, Room #S224


Speakers
Speaker/Moderator Presenter: Tom Fox
Speaker Company Time Inc / American Express Publishing



D15: Meeting Today's Color Expectations
Conference DIMA
Track Color Management
Abstract : This panel made up of publishers, agencies and print buyers will shed light on the major roadblocks that cause delays and inefficiencies in today’s digital image workflows. How do buyers want files delivered? What file formats and color profiles are currently favored? How do deliverables change based on intended output format. What industry guidelines and specifications are available to assist photographers meet expectations.
Date/Time 1/29/2008 3:30 PM - 4:40 PM
Location Las Vegas Convention Center, South Hall
Room Level 2, Room #S224


Speakers
Speaker/Moderator Panelist: Aaron Holm
Speaker Company Industrial Color
Speaker Bio Aaron Holm’s experience spans over fifteen years of creative production and technology innovation for the entertainment, media, and technology industries. He began his career mixing audio and engineering audio systems for animated television productions at Nelvana Ltd. In the mid 1990s, Aaron worked with Getty, modeling digital video ingestion and distribution systems for stock footage. In 1998, Aaron joined Headline Media Group’s national broadcasting division to direct IT operations and develop interaction television properties with partners such as Major League Baseball and the National Football League. In 2004, Aaron founded Markham Street Media, a company focused on the development and deployment of advanced digital asset management systems. In less than two years, MSM developed a world-class client list including Victoria’s Secret, WABC Television, the US Navy, Harvard Law School, Crain Communications, Visa International, and Industrial Color.

In 2006, Aaron joined Industrial Color to manage business and software development for its GlobalEdit initiative. In less than two years, GLOBALedit has established the leadership position in digital workflow software, and led transformative initiatives with clients such as NBC Universal, Showtime Networks, Gap / Old Navy, Turner Broadcasting, and Victoria’s Secret. With a team of senior developers, an internally built and managed Tier-3 Data Center, and a culture of digital workflow pioneers, GLOBALedit is rapidly transforming the way people and organizations work with digital images.


Speaker/Moderator Moderator: David Hunter
Speaker Company Pilot Marketing
Speaker Bio David Hunter has been helping companies control and manage their color for 15 years primarily in the Graphic Arts and Photography market places. He has been teaching the 5 day Implementing Color Management Course at the PIA/GATF Graphic Arts Technical Foundation since its inception in 1996, and the Advanced Color Management Course since 1997. He moderated and planned the original GATF Color Management Conference in 1999 and has been instrumental in developing content and presenting every year since. David has researched all of the Color Management Profiling software programs as well as all of the measurement devices on the market. He has an extensive background in how all the major desktop and workflow applications work with ICC Profiles and has helped numerous companies implement color control products and procedures. He was one of the original GRACoL Experts and has been on the GRACoL committee since 2001. His lectures and seminars are very interactive, with a lot of actual, hands on usage of building and applying ICC Profiles. If you are attempting to transition to digital color, his seminars will help illuminate the process and help you understand the tools that are available to save you weeks and months of trial and error during your transition.


Speaker/Moderator Panelist: Penny Ann Dolin
Speaker Company ASU Polytechnic
Speaker Bio : Penny Ann Dolin has been involved in the graphic communications field for over 27 years. As founder and operator of Silver Sight Studio, a successful commercial photography studio based in Stamford, Connecticut, she photographed for Fortune 500 companies and traveled extensively. After receiving her Masters in Technology from Arizona State University (Phi Kappa Phi) she joined American Color, the third largest prepress company in the United States at the time ,as a member of the Corporate Research and Development team. Prior to joining the faculty at Arizona State University in 1998, she held the position of Western Region Technical Manager for American Color, with responsibilities for four facilities. She maintains her ties with industry through consulting and professional organizations. She is the lead author on Printing Technology, 5E. Exploring Digital Workflow, published by Thomson/Delmar, was published in 2006. In addition to teaching digital publishing and business classes, she currently runs the ASU Polytechnic Photo Studio, a contextual learning studio that shoots commercially for internal customers.


Speaker/Moderator Panelist: Tom Fox
Speaker Company Time Inc / AMEX Publishing


Speaker/Moderator Panelist: Stephen Hart
Speaker Company Hearst Publishing


D21: Capture, Setting Up the Studio to Maximize Color Control
Conference DIMA
Track Color Management GS
Abstract : All digital photography begins with image capture. There are many choices the photographer must make to assure that capture will yield the desired results. This session covers the many choices that must be made by a photographer shooting for pay. Topics include determining what equipment is required for color control, how to determine the right capture format, calibrating your cameras, using profiles, the role of image metadata, understanding metamerism, and the importance of viewing conditions.
Date/Time 1/30/2008 7:30 AM - 8:40 AM
Location Las Vegas Convention Center, South Hall
Room Level 2, Room #S220


Speakers
Speaker/Moderator Presenter: Christopher Gallagher
Speaker Company The Art Institute of Chicago
Speaker Bio Christopher Gallagher received his undergraduate degree from Napier University in Edinburgh, Scotland and his Masters degree from Ohio State University. We worked in commercial collotype and dye transfer printing before coming to The Art Institute of Chicago in 1987. As Associate Director and Head of Imaging he has overseen the museum’s transition from analog based photography to digital imaging, beginning 1992 with scanning and cataloging the departments glass negative archive to the all digital studios and workflow of today.. He has been on the Society of Imaging and Science Archiving conference program committee since 2004 and presents frequently on integrating digital capture, color management and archiving workflows.


D31: The Challenge of Camera Raw
Conference DIMA
Track Color Management
Abstract Digital photographers, photo retouchers and publishers have quickly made Camera Raw workflows the de-facto standard for most professional workflows. Camera Raw promises the highest in image quality, maximum flexibility and an improved sense of authenticity. However, without proper communication the flexibility of a Camera Raw workflow can prove to be limiting when raw files are delivered to others. The color, tone and contrast of a single raw photo may differ between raw processing applications, your color corrections may not travel with your raw file and critical metadata, including copyright, caption and contact information may become lost. How do you bridge the communication and technological gaps in a raw workflow to ensure that your clients receive files that look and print the way you intended them to look.
Date/Time 1/30/2008 9:00 AM - 10:10 AM
Location Las Vegas Convention Center, South Hall
Room Level 2, Room #S224


Speakers
Speaker/Moderator Presenter: Aaron Holm
Speaker Company Industrial Color
Speaker Bio : Aaron Holm’s experience spans over fifteen years of creative production and technology innovation for the entertainment, media, and technology industries. He began his career mixing audio and engineering audio systems for animated television productions at Nelvana Ltd. In the mid 1990s, Aaron worked with Getty, modeling digital video ingestion and distribution systems for stock footage. In 1998, Aaron joined Headline Media Group’s national broadcasting division to direct IT operations and develop interaction television properties with partners such as Major League Baseball and the National Football League. In 2004, Aaron founded Markham Street Media, a company focused on the development and deployment of advanced digital asset management systems. In less than two years, MSM developed a world-class client list including Victoria’s Secret, WABC Television, the US Navy, Harvard Law School, Crain Communications, Visa International, and Industrial Color.

In 2006, Aaron joined Industrial Color to manage business and software development for its GlobalEdit initiative. In less than two years, GLOBALedit has established the leadership position in digital workflow software, and led transformative initiatives with clients such as NBC Universal, Showtime Networks, Gap / Old Navy, Turner Broadcasting, and Victoria’s Secret. With a team of senior developers, an internally built and managed Tier-3 Data Center, and a culture of digital workflow pioneers, GLOBALedit is rapidly transforming the way people and organizations work with digital images.



D41: Real World Workflows for Print, Web and Mobile Output
Conference DIMA
Track Color Management
Abstract : Today, one workflow does not fit all! With the emerging requirement to deliver digital images for multiple output platforms, workflows should vary accordingly. Workflows for print differ significantly from the new workflows for delivering images to the web or mobile devices. Client expectations for deliverables will also vary depending on target platform and the photographer must understand the kinds of deliverables that the client will expect. In this session, we will take peek over the fence and learn what happens to your photos once you've delivered them. You'll not only gain a greater understanding of modern output processes, but understand how target delivery platforms affect digital imaging workflows, metadata, copyright information and color management.
Date/Time 1/30/2008 10:30 AM - 11:40 AM
Location Las Vegas Convention Center, South Hall
Room Level 2, Room #S224


Speakers
Speaker/Moderator Presenter: Don Hutcheson
Speaker Company Hutchcolor, LLC
Speaker Bio In 1995 Don Hutcheson became the world’s first ICC color management consultant. Today his company, HutchColor, LLC continues to train many of the world’s best photographers, printers, publishers, ad agencies and creative companies in the practical application of color management.

With over 40 years experience in photography and color reproduction, Don has pioneered or refined many of the techniques we now take for granted, like HiFi color, digital proofing, RGB workflows, video soft proofing and ICC color management.

As chairman of the IDEAlliance GRACoL committee and inventor of the G7™ method, is latest accomplishment is bringing high quality, standardized color printing and proofing within reach of everyone, regardless of experience or budget.


D51: Foolproof Proofing
Conference DIMA
Track Color Management
Abstract : Affordable inkjet printers and high resolution monitors make in-house proofing attractive to photographers, ad agencies and graphic design firms. But not all proofs are created equal. Having a SWOP Certified Proofing System is one way to assure quality. Color management and the effective use of ICC profiles are another critical ingredient. In this session, you'll gain specific advice on using monitor proofs and hard proofs to set customer expectations. Topics include using Photoshop for proofing, determining the color space and profiles to use, verifying your monitor profile and more.
Date/Time 1/30/2008 1:00 PM - 2:10 PM
Location Las Vegas Convention Center, South Hall
Room Level 2, Room #S224


Speakers
Speaker/Moderator Presenter: David Hunter
Speaker Company Pilot Marketing
Speaker Bio : David Hunter has been helping companies control and manage their color for 15 years primarily in the Graphic Arts and Photography market places. He has been teaching the 5 day Implementing Color Management Course at the PIA/GATF Graphic Arts Technical Foundation since its inception in 1996, and the Advanced Color Management Course since 1997. He moderated and planned the original GATF Color Management Conference in 1999 and has been instrumental in developing content and presenting every year since. David has researched all of the Color Management Profiling software programs as well as all of the measurement devices on the market. He has an extensive background in how all the major desktop and workflow applications work with ICC Profiles and has helped numerous companies implement color control products and procedures. He was one of the original GRACoL Experts and has been on the GRACoL committee since 2001. His lectures and seminars are very interactive, with a lot of actual, hands on usage of building and applying ICC Profiles. If you are attempting to transition to digital color, his seminars will help illuminate the process and help you understand the tools that are available to save you weeks and months of trial and error during your transition.


D61: Communicating Color Effectively
Conference DIMA
Track Color Management
Abstract : The goal of color management is to ensure that a photograph, layout or illustration stays true to the original artwork throughout the file preparation and reproduction processes. Often, people are the weak link in the chain. In this session, photographers will learn how to ask the right questions to prepare files correctly. Photo labs and service bureaus will gain insight on how they can communicate their technical specifications to clients effectively. Photographers, designers, ad agencies, will learn what role they play in the reproduction process and what responsibilities they have in asking the right questions, using color management correctly and ensuring that they delivering files in a way that facilitates the printing process. The UPDIG and DISC Specifications will be highlighted.
Date/Time 1/30/2008 2:30 PM - 3:40 PM
Location Las Vegas Convention Center, South Hall
Room Level 2, Room #S224


Speakers
Speaker/Moderator Presenters: Dennis Dunbar
Speaker Company Dunbar Digital